Challenge

Tofubox needed to create a new logo for the City of Vaudreuil-Dorion, replacing the visual identity of the two cities before they merged, so that it could live, over time, with flexibility and consistency on all media.

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Strategy

1. A good logo builds on the past, but adapts to the present and looks to the future. For Vaudreuil-Dorion, we drew on graphic elements of the existing identity, while transforming them to symbolize its evolution.

We aimed for a clean design that allows immediate recognition, regardless of the context in which it is found.

2. Colors, shapes, typography — each element should catch the eye and leave a lasting impression, creating a strong visual impact. We opted for a palette and forms that embody the vitality and diversity of the city. Creating a contrast between blue elements (sky, water) and green (green spaces, the environment).

3. A logo does not live alone; it fits into a multitude of contexts. We defined a visual identity, including a comprehensive graphic chart, which guides the development of each communication tool. It is this coherence that ensures that the image of the city remains strong and identifiable, regardless of the medium.

4. Each application requires precise graphic choices. Throughout the graphic chart, we wished to maintain a balance between the logo and other visual elements, in order to preserve aesthetics and legibility.

5. A well-thought-out graphic chart acts as a guide that ensures consistency. For Vaudreuil-Dorion, the chart allows the city to communicate effectively, without losing its identity.

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Result

A strong visual identity that integrates fluidly and elegantly into different contexts, respecting the visual harmony of each of the communication tools. This is what transforms a brand image into a powerful, living and long-lasting tool.

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