Challenge

Tofubox needed to create a complete corporate identity based on the business plan of a company offering a unique food concept.

Strategy

1. Starting from the business plan, we designed the entire brand strategy in co-creation with the client.

2. We started the project with name research before choosing Évoila 5. Then, we focused on colors, typography, images and the logo in order to develop all the elements constituting the image of this new brand.

3. All stakeholders were mobilized during the production stages in order to ensure delivery in time for the opening of the store.

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Result

A consistent brand image in all communication tools (website, menu) and merchandising tools (labels on olive oil bottles, etc.).
A transactional platform allowing customers to place orders online.
A newsletter informing customers about the week's menus.
A space inspired by colors and icons in the graphic chart.

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