Challenge

Mandated on this project for several years, Tofubox must constantly innovate its design in order to reach student customers and thus generate more registrations. By renewing itself, the concept lives up to this event, which represents THE biggest evening of the year for Caisse Desjardins of Vaudreuil-Soulanges.

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Strategy

1. We did a lot of visual research in order to find a renewed identity for all the tools (Web, print, room layout) while maintaining consistency across various platforms.

2. We explored various media options, with the aim of reaching customers where they are, thus developing unique pieces.

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Result

New innovative tools every year to reveal the awards as well as a strong campaign whose formula can be renewed annually.

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