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Challenge

Tofubox was commissioned to create a strong brand image to represent this organization. Parrainage Civique de Vaudreuil-Soulanges mission is to promote an optimal quality of life, encourage individual and collective care through actions focused on the needs of people living with intellectual disabilities and/or autism spectrum disorders (I.D/ASD), with or without physical impairment (P.I)

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Strategy

1.We wanted to be inspired by the dynamism of the organization in our research to update the logo.

2. We recommended a more minimalist, fun and refined graphic approach that represents a house open to the world and the community.

3. We played with shapes and colors to create dynamism and chose to use symbols to express difference, the multitude of services and beneficiaries.

4. We then created icons to represent their values, while giving ourselves the flexibility in the graphic chart to be able to reuse them for other purposes in the various communication tools.

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Result

The revamped logo embodies a message of inclusion and unity. It represents a house built from a variety of icons, each unique in size, color, and shape. Together, these forms converge harmoniously to form the outline of a home and a welcoming community where individuals with varied abilities and backgrounds find their place.

The new website reflects the dynamism of the organization and the graphic chart allows both coherence across the tools as well as a touch of creativity.