Challenge

Tofubox had the challenge of updating the company's logo and brand image. We had to start with the old logo while maintaining the imagery of the lion at the heart of the brand. This new image would be used on all communication tools and sustainable promotional items.

Strategy

1. Research has been done on the lion symbol in order to modernize the logo without altering it. An exploration of symbols and fonts was also done to add strong elements that have an impact on the various communication and promotion tools.

2. We suggested that Kingsboro use black and white images in their communication tools in order to remain in line with the construction world.

3. A graphic chart was then developed in order to ensure brand consistency both on printed tools and online.

‍

‍

‍

Result

A complete new visual identity using numerous tools including business cards, the website, brochures as well as sustainable promotional items (clothing, etc.). A modern look using the colors associated with the world of construction while maintaining a unique signature.

‍

‍