Challenge

Château Lingerie, a Montreal lingerie brand asked Tofubox to reposition it in its niche.

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Strategy

1. We participated in the strategic analysis of the market to understand the niche and the competition.

2. We then carried out a search for new names in co-creation with the client team. Château lingerie has thus become Château Bodywear.

3. Finally, we proposed numerous graphic explorations, research of colors and fonts to create a brand image aligned with the value proposition.

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Result

A complete graphic chart including the new name and logo with possible applications on all communication tools (business card, brochures, logo on building, etc.)

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